IDENTITY
Colour becomes a signal.
Violet, red, and lime guide attention through match moments, menus, and stadium energy.
MEDIA & PRESS
The visual world of WS26.
A first look at the identity, match presentation, and tournament energy behind World Soccer 26.
THE VISUAL LANGUAGE
See how WS26 moves.
MOTION
Every frame stays alive.
Lines, countdowns, and contrast create pace before the ball has even started moving.
MEMORY
The moment earns an image.
Replay, result, and reaction become a visual story that continues beyond the whistle.
Matchday frames
These visual frames are designed to communicate the game’s creative direction while gameplay media expands during the launch cycle.
Press kit
World Soccer 26
press resources.
Download the current WS26 logo and use the studio contact channel for press, creator, and partnership requests.
Brand direction
Movement
has a colour.
The WS26 identity is built around tournament colour, motion, and high-contrast match information. Use the supplied logo as-is; do not recolour, crop, or recreate it.